Nedbank orders a Reality Check. Katlego delivers.

Who’s adequately prepared for retirement? Less than 10% of South Africans, that’s who. Nedbank and their agency Joe Public had a powerful message to share. And Spitfire Director Katlego Baaitse was entrusted with bringing it to life.

It’s a sensitive subject: 90% of South Africans can’t afford to retire. But draw your target market into a situation they can relate and react honestly to and you’ve hit the message home. So on 16 April 2023 at the upmarket Greenhouse Restaurant in Sandton, Nedbank, Joe and Katlego put a twist on reality that placed people’s retirement futures front and centre.

Katlego invites the viewer along as a sympathetic observer to an uncomfortable truth. By amplifying the empathy of restaurant patrons to servers who should have long retired, Katlego and Nedbank heighten the stark reality of having to work way beyond what should be acceptable. And produced a powerful piece of work that blends respect with compassion wrapped in a hard-hitting warning: Don’t let this be you.

In contrast, though, let this be you if you have a board that needs to soar: contact Spitfire now and let’s talk about how Katlego can help make this happen.

When Ogilvy heard about two men who targeted KFC branches as fake food inspectors to get free meals, the story – which later proved to be fake itself – inspired a three-part documentary-style campaign for their client detailing the “investigation” that followed. And Katlego’s storytelling skills and talent for comedy were immediately put on the case.
“The KFC PI Diaries” follows top Private Investigator Beckett Mathunzi as he pulls out all the stops to find the dastardly culprit, the clues mounting up as he gets closer and closer to solving the mystery. Like, really close. Fantastic casting, quirky and understated comedic timing and editing and a Coen brothers-inspired shooting style makes for a riveting and hilarious crime investigation “whodunnit”.
And with the three films achieving over three million views within three days, it seems we’re not the only ones to think so.
So if you’re looking for answers for your concept idea and need a razor sharp mind to crack the case, contact Spitfire and we’ll get Katlego onto it. Because all the evidence points to a brilliant result.

When Ogilvy heard about two men who targeted KFC branches as fake food inspectors to get free meals, the story – which later proved to be fake itself – inspired a three-part documentary-style campaign for their client detailing the “investigation” that followed. And Katlego’s storytelling skills and talent for comedy were immediately put on the case.
“The KFC PI Diaries” follows top Private Investigator Beckett Mathunzi as he pulls out all the stops to find the dastardly culprit, the clues mounting up as he gets closer and closer to solving the mystery. Like, really close. Fantastic casting, quirky and understated comedic timing and editing and a Coen brothers-inspired shooting style makes for a riveting and hilarious crime investigation “whodunnit”.
And with the three films achieving over three million views within three days, it seems we’re not the only ones to think so.
So if you’re looking for answers for your concept idea and need a razor sharp mind to crack the case, contact Spitfire and we’ll get Katlego onto it. Because all the evidence points to a brilliant result.

When Ogilvy heard about two men who targeted KFC branches as fake food inspectors to get free meals, the story – which later proved to be fake itself – inspired a three-part documentary-style campaign for their client detailing the “investigation” that followed. And Katlego’s storytelling skills and talent for comedy were immediately put on the case.
“The KFC PI Diaries” follows top Private Investigator Beckett Mathunzi as he pulls out all the stops to find the dastardly culprit, the clues mounting up as he gets closer and closer to solving the mystery. Like, really close. Fantastic casting, quirky and understated comedic timing and editing and a Coen brothers-inspired shooting style makes for a riveting and hilarious crime investigation “whodunnit”.
And with the three films achieving over three million views within three days, it seems we’re not the only ones to think so.
So if you’re looking for answers for your concept idea and need a razor sharp mind to crack the case, contact Spitfire and we’ll get Katlego onto it. Because all the evidence points to a brilliant result.

Comedy Central, Heritage Day and Spitfire’s Katlego Baaitse. Serious?
Hola, heita, howzit – it’s Heritage Month, and there’s no country on earth that mixes it up quite like South Africa does. And no Director that likes mixing up people, comedy, performance and storytelling quite like Spitfire’s Katlego Baaitse.
Invited by Comedy Central to work with great comedic talents such as Mashabela, Peach van Pletzen and Schalk Bezuidenhout, and with cameos from musicians like Mpumi, Donald , Kurt Darren and Leah, Katlego created a series of tongue-in-cheek music videos celebrating South Africa’s resilience, diversity and, most importantly, our unique brand of humour. Demonstrating once again Katlego’s natural affinity for comedy and his ability to coax outstanding performances from his cast.
Spitfire can create outstanding performances for your work too. Contact us now to find out how to get your (creative) hole filled. Seriously.

Spitfire’s Katlego Baaitse gives the winning answer to KFC ‘s Family Feud
Hey you! Yeah, you reading this! What happens when the legendary international star and original King of Comedy, Steve Harvey, breaks the fourth wall to call you out? Well if you’re Spitfire, you provide the perfect answer for Ogilvy and KFC: director Katlego Baaitse.
Katlego worked closely with the renowned comedian, casting a perfect, highly expressive performer to play against Steve Harvey’s larger than life presence. Spitfire and the team successfully managed the twin challenges of navigating the complexities of COVID and shooting with a seasoned international star in the limited available time, creating a comedic showdown between a loveable Jabu and an effortlessly funny Steve Harvey.

Dlis-mas comes early for Katlego and Hunters
‘Tis the time for blessings. Many, many blessings. Especially if you’ve got a connection like uFartha Dlis-mas. Welcome to the Mzansi Pole, where the refreshment never ends and the blessings never stop. Entrusted with an awesomely edgy board by Hunters’ agency Grey, Spitfire Director Katlego Baaiste dives in with his signature no-holds-barred passion and attention to detail to bring together the spectacular story of uFartha Dlis-mas.
And what a story! Because Christmas with Hunters – and at the Mzansi Pole – is unlike any you’ve ever experienced. uFartha Dlis-mas is larger than life, cooler than a cucumber – with matching colour! – he’s got African street style by the sack-load and blessings for everyone who deserves it.
It’s Dlis-mas the Katlego way and you’ll wish it was like this every day; with Hunters, it is! And it can be for you too. Give Spitfire a call and see what blessings Katlego can bring to your board. Because at Spitfire, it’s Dlis-mas all year round for our clients. Blessings!

A cutting-edge banking platform needs a cutting-edge card. The YAP mirror card is one like no other: 18 grams of mirrored Mastercard metal. And working with one of the formidable animation studios in the country, Cinegistix, Katlego’s work literally reflected (there you go!) the world-class stylishness of this exclusive card.
For YAP – and Katlego – the future looks seriously bright. Contact Spitfire and we’ll make your work shine too.

"Spitfire’s Katlego goes global with YAP.
A new, exciting, and innovative banking platform breaking through in the Middle East, and based on cutting edge tech, YAP digital banking has its sights set firmly on the future – and on global growth. Which is why, to announce their presence to the world, they and agency Impact Proximity Dubai looked to their creative kindred and comrade, Spitfire’s Katlego Baaitse."

Sithi Wena – CTM and Joe Public deserve the best. Spitfire’s Katlego delivers.
To expand on its successful “Sithi Wena” campaign, CTM’s agency Joe Public needed a Director with a passion for performance and a head over heels love for comedic timing. Spitfire’s dynamic Director-going-places-fast, Katlego Baaitse, made damn sure Joe got precisely what it deserved: unwavering commitment to crafting a new series of highly entertaining and engaging CTM commercials.
In addition to reprising the Willie character (and his Kilimanjaro tiles) and Comrade Maspokes, Katlego introduced the world to mega influencer Zama Zizi with her flawless trends and Lionel, master of the bathroom serenade. Each of them demand and deserve only the very best. So does CTM.
And your work? That deserves the best too – Sithi Wena! So call us now. Katlego’s on it.

Comedy Central, Heritage Day and Spitfire’s Katlego Baaitse. Serious?
Hola, heita, howzit – it’s Heritage Month, and there’s no country on earth that mixes it up quite like South Africa does. And no Director that likes mixing up people, comedy, performance and storytelling quite like Spitfire’s Katlego Baaitse.
Invited by Comedy Central to work with great comedic talents such as Mashabela, Peach van Pletzen and Schalk Bezuidenhout, and with cameos from musicians like Mpumi, Donald , Kurt Darren and Leah, Katlego created a series of tongue-in-cheek music videos celebrating South Africa’s resilience, diversity and, most importantly, our unique brand of humour. Demonstrating once again Katlego’s natural affinity for comedy and his ability to coax outstanding performances from his cast.
Spitfire can create outstanding performances for your work too. Contact us now to find out how to get your (creative) hole filled. Seriously.

Sithi Wena – CTM and Joe Public deserve the best. Spitfire’s Katlego delivers.
To expand on its successful “Sithi Wena” campaign, CTM’s agency Joe Public needed a Director with a passion for performance and a head over heels love for comedic timing. Spitfire’s dynamic Director-going-places-fast, Katlego Baaitse, made damn sure Joe got precisely what it deserved: unwavering commitment to crafting a new series of highly entertaining and engaging CTM commercials.
In addition to reprising the Willie character (and his Kilimanjaro tiles) and Comrade Maspokes, Katlego introduced the world to mega influencer Zama Zizi with her flawless trends and Lionel, master of the bathroom serenade. Each of them demand and deserve only the very best. So does CTM.
And your work? That deserves the best too – Sithi Wena! So call us now. Katlego’s on it.

Katlego Baaitse opens our eyes to something beautiful with a surreal unboxing film of the new OPPO A72 mobile phone.

Bright ideas, bright performances, bright style – it’s gotta be Katlego and Sol.
Over the years Sol Beer has built its brand on being light, bright and refreshingly fun. So when Rapt Creative created a new series of ads for their client, they needed someone with the same sense of irreverence with a distinctive style.
Enter Katlego Baaitse. With his agency background Katlego is super skilled in crystal clear communication, along with an amazing ability to get outstanding performances from his cast. And what a cast! You want bright? You want fun? You want to taste the sun? Then you want Mandisa “MandzNotHot” Jakavula, Farieda 'Pharoahfi' Metsileng and Lindah Majola. What followed was a crazy two-day shoot where everyone and everything just popped – and came together in eight quirky, totally out-there ads that did too.
Check out the end result yourself for a taste of just what Katlego can bring to the table. Then contact us about your bright ideas. Because we’d love a taste of them too.

Bright ideas, bright performances, bright style – it’s gotta be Katlego and Sol.
Over the years Sol Beer has built its brand on being light, bright and refreshingly fun. So when Rapt Creative created a new series of ads for their client, they needed someone with the same sense of irreverence with a distinctive style.
Enter Katlego Baaitse. With his agency background Katlego is super skilled in crystal clear communication, along with an amazing ability to get outstanding performances from his cast. And what a cast! You want bright? You want fun? You want to taste the sun? Then you want Mandisa “MandzNotHot” Jakavula, Farieda 'Pharoahfi' Metsileng and Lindah Majola. What followed was a crazy two-day shoot where everyone and everything just popped – and came together in eight quirky, totally out-there ads that did too.
Check out the end result yourself for a taste of just what Katlego can bring to the table. Then contact us about your bright ideas. Because we’d love a taste of them too.

Katlego Baaitse opens our eyes to something beautiful with a surreal unboxing film of the new OPPO A72 mobile phone.

Katlego Baaitse opens our eyes to something beautiful with a surreal unboxing film of the new OPPO A72 mobile phone.

Converse Roots: We are All Stars
Converse gets the All-Star treatment from Spitfire’s rising star- Katlego Baaitse.
Katlego combines a generous helping of street, super keen vision and heaps of advertising experience to create a piece of communication that leaps out the screen and grabs you by the soul. Having an agency as visionary as Joe Public helps a great deal too. This picture acknowledges the visionaries of the past, celebrates this who walk in their shoes today and salute the All Stars of our time.

iKhokha and Spitfire’s Katlego – Together We Rise. iKhokha is a South African fintech company redefining the way SMEs do business through mobile innovation. Katlego Baaitse is a director redefining the way commercials entertain and engage their target markets. With the eye of an artist, the mind of a marketer and the soul of a storyteller, Katlego’s newest work for iKhokha is an experiential delight for everyone, SME owner or not. Katlego created a stunningly styled and heart-warmingly humorous campaign of work that sees Senzo & Siyanda, a daddy and daughter bakery team, passionately motivate small business owners to “rise” together and grow their businesses with the help of iKhokha. A series of short teaser films, supported by product-led posters, led up to short standalone product and brand spots before breaking the main brand commercial, again supported by print executions showcasing Senzo & Siyanda as iKhokha’s “brand ambassadors”. Katlego’s talent for outstanding performance, comedic timing and gorgeous cinematography shines through brighter – literally and figuratively! – than ever before. Take a look for yourself. And again, just for fun. Then contact Spitfire to find out how Katlego can make your idea shine as well.

Creating work for an iconic South African brand like Lucky Star is an opportunity that has to be grabbed with both hands. So when Joe Public called, Katlego Baaitse leapt. And when you’re talking Lucky Star you’re talking great taste, which, as it happens, Katlego has in truckloads.
A storyteller of note, Katlego brought Lucky Star’s Taste of Home to life in a uniquely South African – and a uniquely Katlego – way. Fresh, bright, fun and family, with an extra helping of magic, the commercial was shot over two days in Soweto for extra flavour, and then underscored by an amazing original track by Sun El Musician and Msaki. Great taste? Katlego and Lucky Star are the perfect pairing.
So if your board needs its own unique flavour, and a healthy sprinkling of magic, contact Spitfire to find out how Katlego can make your idea shine on. He could be just the guiding star you’re looking for.

Katlego Baaitse opens our eyes to something beautiful with a surreal unboxing film of the new OPPO A72 mobile phone.

Katlego Baaitse opens our eyes to something beautiful with a surreal unboxing film of the new OPPO A72 mobile phone.

Katlego Baaitse opens our eyes to something beautiful with a surreal unboxing film of the new OPPO A72 mobile phone.

SA Taxi gets on board Spitfire to drive the nation forward.
Net#work BBDO client SA Taxi are specialists in renewed taxis with a promise of the highest quality and dependability. Small wonder they demanded the same qualities in a director for their new campaign of 6 commercials. Enter Spitfire director Katlego Baaitse. With a talent for extracting natural performance and deliveries from his subjects – including eight SA Taxi employees and two actual Taxipreneurs – and an uncompromising eye for detail, Katlego drives SA Taxi’s vision forward beautifully.
Two days’ shooting across multiple locations around Gauteng shows he can get around pretty smartly too. Just like SA Taxis. To help get your vision moving just as smartly, give us a call today.

SA Taxi gets on board Spitfire to drive the nation forward.
Net#work BBDO client SA Taxi are specialists in renewed taxis with a promise of the highest quality and dependability. Small wonder they demanded the same qualities in a director for their new campaign of 6 commercials. Enter Spitfire director Katlego Baaitse. With a talent for extracting natural performance and deliveries from his subjects – including eight SA Taxi employees and two actual Taxipreneurs – and an uncompromising eye for detail, Katlego drives SA Taxi’s vision forward beautifully.
Two days’ shooting across multiple locations around Gauteng shows he can get around pretty smartly too. Just like SA Taxis. To help get your vision moving just as smartly, give us a call today.

SA Taxi gets on board Spitfire to drive the nation forward.
Net#work BBDO client SA Taxi are specialists in renewed taxis with a promise of the highest quality and dependability. Small wonder they demanded the same qualities in a director for their new campaign of 6 commercials. Enter Spitfire director Katlego Baaitse. With a talent for extracting natural performance and deliveries from his subjects – including eight SA Taxi employees and two actual Taxipreneurs – and an uncompromising eye for detail, Katlego drives SA Taxi’s vision forward beautifully.
Two days’ shooting across multiple locations around Gauteng shows he can get around pretty smartly too. Just like SA Taxis. To help get your vision moving just as smartly, give us a call today.