Nedbank orders a Reality Check. Katlego delivers. Who’s adequately prepared for retirement? Less than 10% of South Africans, that’s who. Nedbank and their agency Joe […]
Nedbank orders a Reality Check. Katlego delivers.
Who’s adequately prepared for retirement? Less than 10% of South Africans, that’s who. Nedbank and their agency Joe Public had a powerful message to share. And Spitfire Director Katlego Baaitse was entrusted with bringing it to life.
It’s a sensitive subject: 90% of South Africans can’t afford to retire. But draw your target market into a situation they can relate and react honestly to and you’ve hit the message home. So on 16 April 2023 at the upmarket Greenhouse Restaurant in Sandton, Nedbank, Joe and Katlego put a twist on reality that placed people’s retirement futures front and centre.
Katlego invites the viewer along as a sympathetic observer to an uncomfortable truth. By amplifying the empathy of restaurant patrons to servers who should have long retired, Katlego and Nedbank heighten the stark reality of having to work way beyond what should be acceptable. And produced a powerful piece of work that blends respect with compassion wrapped in a hard-hitting warning: Don’t let this be you.
In contrast, though, let this be you if you have a board that needs to soar: contact Spitfire now and let’s talk about how Katlego can help make this happen.
When Ogilvy heard about two men who targeted KFC branches as fake food inspectors to get free meals, the story – which later proved to […]
When Ogilvy heard about two men who targeted KFC branches as fake food inspectors to get free meals, the story – which later proved to be fake itself – inspired a three-part documentary-style campaign for their client detailing the “investigation” that followed. And Katlego’s storytelling skills and talent for comedy were immediately put on the case.
“The KFC PI Diaries” follows top Private Investigator Beckett Mathunzi as he pulls out all the stops to find the dastardly culprit, the clues mounting up as he gets closer and closer to solving the mystery. Like, really close. Fantastic casting, quirky and understated comedic timing and editing and a Coen brothers-inspired shooting style makes for a riveting and hilarious crime investigation “whodunnit”.
And with the three films achieving over three million views within three days, it seems we’re not the only ones to think so.
So if you’re looking for answers for your concept idea and need a razor sharp mind to crack the case, contact Spitfire and we’ll get Katlego onto it. Because all the evidence points to a brilliant result.
