Tackling nine world champions head on takes more than just supreme confidence. It take a singular talent along with vast experience gained over many years. Plus a deep respect for the extraordinary men who, in 2019, raised the greatest cup in rugby. All of which Spitfire Director AK has, and more.

Exploring just what it takes to reach such dizzying heights is the powerful concept behind this campaign for FNB, created by Grid Worldwide. Getting inside the players’ heads, inside the Change Room, and then coaxing out those moments that changed lives – and history – is the kind of challenge AK relishes.

The result is a campaign that captures the intensity and commitment of these legends with a masterful mix of sensitivity and aggression. So if you haven’t worked with AK yet, maybe it’s time you changed things up. Contact Spitfire today. Because there’s always room.

Women changing the world team up to create greatness. Don’t change who you are. Change the world. It’s this powerful message that FNB’s latest commercial in their new “Bank of #TheChangeables” campaign needed to communicate. And one that all of us at Spitfire identified with immediately due to our longstanding commitment to growing new talent in the industry. The fact that the ad was to feature the Springbok Women’s team made it all the more enticing for Spitfire’s newest Director, Hloni Ntsooa.
Co-directing with Spitfire co-founder AK, and working closely with FNB Agency Grid Worldwide, Hloni focussed on exploding the outdated expectations of what a woman is expected to do or become with powerful imagery of these fearless women taking apart the hackneyed stereotypes of the past.
Ballet? The Springbok Women dance to a different tune. So do Hloni and Spitfire. Give us a call today to find out how we can help change the world with you.