Tackling nine world champions head on takes more than just supreme confidence. It take a singular talent along with vast experience gained over many years. Plus a deep respect for the extraordinary men who, in 2019, raised the greatest cup in rugby. All of which Spitfire Director AK has, and more.

Exploring just what it takes to reach such dizzying heights is the powerful concept behind this campaign for FNB, created by Grid Worldwide. Getting inside the players’ heads, inside the Change Room, and then coaxing out those moments that changed lives – and history – is the kind of challenge AK relishes.

The result is a campaign that captures the intensity and commitment of these legends with a masterful mix of sensitivity and aggression. So if you haven’t worked with AK yet, maybe it’s time you changed things up. Contact Spitfire today. Because there’s always room.