Tackling nine world champions head on takes more than just supreme confidence. It take a singular talent along with vast experience gained over many years. Plus a deep respect for the extraordinary men who, in 2019, raised the greatest cup in rugby. All of which Spitfire Director AK has, and more.

Exploring just what it takes to reach such dizzying heights is the powerful concept behind this campaign for FNB, created by Grid Worldwide. Getting inside the players’ heads, inside the Change Room, and then coaxing out those moments that changed lives – and history – is the kind of challenge AK relishes.

The result is a campaign that captures the intensity and commitment of these legends with a masterful mix of sensitivity and aggression. So if you haven’t worked with AK yet, maybe it’s time you changed things up. Contact Spitfire today. Because there’s always room.

Women changing the world team up to create greatness. Don’t change who you are. Change the world. It’s this powerful message that FNB’s latest commercial in their new “Bank of #TheChangeables” campaign needed to communicate. And one that all of us at Spitfire identified with immediately due to our longstanding commitment to growing new talent in the industry. The fact that the ad was to feature the Springbok Women’s team made it all the more enticing for Spitfire’s newest Director, Hloni Ntsooa.
Co-directing with Spitfire co-founder AK, and working closely with FNB Agency Grid Worldwide, Hloni focussed on exploding the outdated expectations of what a woman is expected to do or become with powerful imagery of these fearless women taking apart the hackneyed stereotypes of the past.
Ballet? The Springbok Women dance to a different tune. So do Hloni and Spitfire. Give us a call today to find out how we can help change the world with you.

We all have those cherished old gadgets lying around the house. Now Samsung has a use for them. In their new Trade-In campaign, Samsung invites you to search out your old devices and trade them in for credit when you buy the new Galaxy S22. But letting go isn’t always easy …
AK gives the process of discarding old possessions a wonderfully fresh comedic twist by exaggerating those emotions in a way guaranteed to strike a chord with any sentimental soul. Impeccable casting married to superb performances – along with great images and editing – turn the trauma of letting go into a memorably entertaining experience.
But you don’t have to let go. Contact Spitfire anytime to find out for yourself how AK can help turn your idea into a hugely entertaining one. With a happy ending every time.

We all have those cherished old gadgets lying around the house. Now Samsung has a use for them. In their new Trade-In campaign, Samsung invites you to search out your old devices and trade them in for credit when you buy the new Galaxy S22. But letting go isn’t always easy …
AK gives the process of discarding old possessions a wonderfully fresh comedic twist by exaggerating those emotions in a way guaranteed to strike a chord with any sentimental soul. Impeccable casting married to superb performances – along with great images and editing – turn the trauma of letting go into a memorably entertaining experience.
But you don’t have to let go. Contact Spitfire anytime to find out for yourself how AK can help turn your idea into a hugely entertaining one. With a happy ending every time.

Nothing but real passion from AK and Spitfire for Liqui Fruit.
“Real” has been a hallmark of Spitfire co-founder and Director AK’s work for years. (Check out his other reel at spitfire.tv ) Real passion, real talent, and a real commitment to creating outstanding commercials that inform and engage. Wunderman Thompson and their client Liqui-Fruit thought so too.
Documenting a group of friends documenting a roadtrip called for … well, a roadtrip. Cast, agency and crew embarked on a journey beginning in jozi, stopping over in Villiers and ending on the golden beaches of Durban. Along the way AK captured all the bright, bold colours of summer and combined them with performances as fresh as an ice-cold Liqui-Fruit after a long, hot shoot.
And the berry on top? Marrying that beautiful footage with an amapiano remix of Miss Lira’s Feel Good by Prince Kaybee. Now that’s real awesome. Contact Spitfire now to find out how we can make a real difference to your work too.