Women changing the world team up to create greatness. Don’t change who you are. Change the world. It’s this powerful message that FNB’s latest commercial in their new “Bank of #TheChangeables” campaign needed to communicate. And one that all of us at Spitfire identified with immediately due to our longstanding commitment to growing new talent in the industry. The fact that the ad was to feature the Springbok Women’s team made it all the more enticing for Spitfire’s newest Director, Hloni Ntsooa.
Co-directing with Spitfire co-founder AK, and working closely with FNB Agency Grid Worldwide, Hloni focussed on exploding the outdated expectations of what a woman is expected to do or become with powerful imagery of these fearless women taking apart the hackneyed stereotypes of the past.
Ballet? The Springbok Women dance to a different tune. So do Hloni and Spitfire. Give us a call today to find out how we can help change the world with you.