iKhokha and Spitfire’s Katlego – Together We Rise. iKhokha is a South African fintech company redefining the way SMEs do business through mobile innovation. Katlego Baaitse is a director redefining the way commercials entertain and engage their target markets. With the eye of an artist, the mind of a marketer and the soul of a storyteller, Katlego’s newest work for iKhokha is an experiential delight for everyone, SME owner or not. Katlego created a stunningly styled and heart-warmingly humorous campaign of work that sees Senzo & Siyanda, a daddy and daughter bakery team, passionately motivate small business owners to “rise” together and grow their businesses with the help of iKhokha. A series of short teaser films, supported by product-led posters, led up to short standalone product and brand spots before breaking the main brand commercial, again supported by print executions showcasing Senzo & Siyanda as iKhokha’s “brand ambassadors”. Katlego’s talent for outstanding performance, comedic timing and gorgeous cinematography shines through brighter – literally and figuratively! – than ever before. Take a look for yourself. And again, just for fun. Then contact Spitfire to find out how Katlego can make your idea shine as well.