Converse, Joe Public, Spitfire and Katlego: All Stars together.
For more than a hundred years, Converse All Stars have been the coolest kicks around for those going places. For arguably just as long student debt has been the dead weight holding talented young people back.
So when Spitfire Director, Katlego Baaitse, got the opportunity to work with Converse and agency Joe Public in showcasing their “Create Next” campaign, he made like Chuck Taylor and leapt.
Working with some of the students who’d had their debt kicked by Converse – out of some 100 plus, with more than R2 million debt wiped to date ¬– Katlego’s work lays bare all the emotion, creativity and optimism of the Converse All Stars “Create Next” campaign, and what it means for its beneficiaries. Underscored by original music, Katlego’s work is a celebration of how positively powerful the future can be when bold brands take action.

When you’re selling a vast range of products to an extremely broad target market on a daily basis, you better be entertaining. Really entertaining. Workbench Agency’s campaign for One Day Only was seriously entertaining, and then some. Turns out, so was Spitfire co-founder and Director AK’s treatment. Getting the item you want at a price you love is a Big Deal. Portraying that euphoric feeling of triumph and satisfaction – and a little smugness – was a Big Deal for AK too. Apart from an immense amount of fun, the one day shoot with a fantastically expressive cast (including a dog) produced an impressive amount of beautiful footage to create five ads that were each ... a very Big Deal indeed. Working with great creative talent is what we at Spitfire live for. So next time you have an entertaining board that needs special treatment, please let us know. We’ll show you how, for us, every one is a Big Deal.