Nedbank orders a Reality Check. Katlego delivers.

Who’s adequately prepared for retirement? Less than 10% of South Africans, that’s who. Nedbank and their agency Joe Public had a powerful message to share. And Spitfire Director Katlego Baaitse was entrusted with bringing it to life.

It’s a sensitive subject: 90% of South Africans can’t afford to retire. But draw your target market into a situation they can relate and react honestly to and you’ve hit the message home. So on 16 April 2023 at the upmarket Greenhouse Restaurant in Sandton, Nedbank, Joe and Katlego put a twist on reality that placed people’s retirement futures front and centre.

Katlego invites the viewer along as a sympathetic observer to an uncomfortable truth. By amplifying the empathy of restaurant patrons to servers who should have long retired, Katlego and Nedbank heighten the stark reality of having to work way beyond what should be acceptable. And produced a powerful piece of work that blends respect with compassion wrapped in a hard-hitting warning: Don’t let this be you.

In contrast, though, let this be you if you have a board that needs to soar: contact Spitfire now and let’s talk about how Katlego can help make this happen.

When it comes to mouth watering opportunities, it doesn’t get mo’tasty than Steers. And the new Steers Mo’Mjojo burger is as big, as stacked and as tasty as it gets. So the chance to work on Steers’ newest campaign with the amazing team at McCann had Spitfire Directors AK and JT moving quicker than a fast food order.

A fantastic cast, a tireless crew and the golden beaches of Durban – who wouldn’t jump at the chance? Shooting the action on location and the specialised food shots in Jozi, AK and JT distilled the joy of summer into one deliciously stacked burger – and left the viewers hungry for more.
So if the new Steers work has whetted your appetite for mo’, contact Spitfire now to find out how what else AK and JT have on the menu. We guarantee it’ll just look better.

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