Katlego Baaitse opens our eyes to something beautiful with a surreal unboxing film of the new OPPO A72 mobile phone.
Converse Roots: We are All Stars
Converse gets the All-Star treatment from Spitfire’s rising star- Katlego Baaitse.
Katlego combines a generous helping of street, super keen vision and heaps of advertising experience to create a piece of communication that leaps out the screen and grabs you by the soul. Having an agency as visionary as Joe Public helps a great deal too. This picture acknowledges the visionaries of the past, celebrates this who walk in their shoes today and salute the All Stars of our time.
Converse, Joe Public, Spitfire and Katlego: All Stars together.
For more than a hundred years, Converse All Stars have been the coolest kicks around for those going places. For arguably just as long student debt has been the dead weight holding talented young people back.
So when Spitfire Director, Katlego Baaitse, got the opportunity to work with Converse and agency Joe Public in showcasing their “Create Next” campaign, he made like Chuck Taylor and leapt.
Working with some of the students who’d had their debt kicked by Converse – out of some 100 plus, with more than R2 million debt wiped to date ¬– Katlego’s work lays bare all the emotion, creativity and optimism of the Converse All Stars “Create Next” campaign, and what it means for its beneficiaries. Underscored by original music, Katlego’s work is a celebration of how positively powerful the future can be when bold brands take action.